The reason for their success is that Video Pins allow brands and businesses to share so much more on the platform. It’s no secret that videos perform really well on Pinterest - in fact, there were 6 times as many video views on Pinterest in 2019 than in 2018! Grow Your Instagram with Pinterest #4: Cross-Post Your IGTV Videos to PinterestĪnother strategy to grow your Instagram using Pinterest is to cross-post your IGTV videos to Pinterest! The trick is to add relevant keywords on Pinterest that are specific to your business, and aligned with what your target audience is searching for - the same way you create content that’s optimized for relevant keywords on your blog or website.ĭoing this can skyrocket traffic to your Pinterest profile, boards, and Pins! And if you’ve taken our last point about pinning your Instagram content to Pinterest, it could result in a ton of click-throughs to your Instagram account. So how can you benefit from Pinterest SEO? Pinterest can be an SEO machine when used properly - in fact, at its core, Pinterest is sort of a visual search engine! Want to learn more about the wonders of growing your brand on Pinterest? We go into the details in our Ultimate Guide to Pinterest Marketing! Grow Your Instagram with Pinterest #3: Let SEO Be Your Friend Then you can pin the image to your board, but link back to your original Instagram post for more context in your Instagram caption, making awesome custom content that works for both platforms. Recipes, infographics, and visuals with text overlays tend to perform really well on Pinterest, so if you’re posting a multi-image post to Instagram, consider creating a Pinterest-optimized graphic of all the photos together in one image. Post your best and most on-theme Instagram content to your Pinterest boards.
One of the biggest keys to success on Pinterest is quality over quantity. Ready to get pinning? Here are 5 great ways to grow your Instagram with Pinterest: Grow Your Instagram with Pinterest #1: Claim Your Instagram Account on PinterestĬlaiming your Instagram account on Pinterest comes loaded with benefits - you get access to more robust Pinterest analytics (including data for every action taken on your Pins, across all of Pinterest) and attribution on any Pins that originate from Instagram. Thanks to its link-friendly nature, Pinterest is a fantastic channel for increasing referral traffic, which can result in some serious Instagram engagement and more followers. Getting more Instagram followers isn’t as easy as it used to be, but did you know one of the best ways to grow on Instagram is with Pinterest?
#1: Claim Your Instagram Account on Pinterest.
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